Since 1980, Pelland Advertising has been committed to serving the marketing needs of small business clients through a highly effective combination of four-color process collateral advertising production services and, more recently, website development and hosting services. We are particularly skilled in the areas of online commerce, search engine optimization, Facebook business page development, and Web analytics.

The Internet is a vibrant marketing environment that is well-traveled by people who have seen the latest stylistic techniques and who have little patience with the run-of-the-mill. There is little tolerance and no excuse for spelling mistakes, broken hyperlinks, weak graphics, slow load times, or boring content. There is also no reason for a web site without a purpose … whether that purpose is to inform the public, enhance a company's marketing presence, generate business … or a combination of these and several other objectives. In most instances, the primary purpose must be to generate commerce in one form or another. We know how to generate Web traffic and how to convert that traffic into sales.

When it comes to search engine optimization (SEO), everybody has seen the offers, usually arriving as e-mail spam, that offer to put your site to the top of the search engine rankings … usually for a recurring monthly fee. We have examined the typical results and have determined that most of these companies which claim to be “search engine experts” are only experts at collecting their fees. Far more often than not, the result of their tinkering is a drop in search engine positioning or, worse yet, the blacklisting of a site from a search engine index. The problem is that most of these companies take a quick (and extremely profitable) approach which is based upon little more than the manipulation of keyword densities, along with a dose of search engine spamming. Although the short-term results may look encouraging, the long-term results are usually disastrous.

We have seen far too many small businesses pay outrageous monthly “maintenance” fees for alleged SEO services which do not even include such basics as HTML Metadata or adequate page titles. In other instances, businesses may not have gotten burned with one of these companies, but their sites are not even “search engine ready” let alone search engine optimized. We are here to help, with an affordable, customized service which is tailored to the needs of each individual business and industry. We will not mislead you with false promises which can only create false expectations; however, we will do our absolute best on your behalf. We will tell you right up front that not every business can hold the first place position in the search engine results for any given search term. Quite understandably, older, larger and more established businesses are more likely – and should be more likely – to appear at or near the top of the search results. Your new website will take some time to establish its presence and position in the so-called “organic” search engine results. We will do our best to help you to attain – and hold – the best position possible.

Essentially, our business involves generating new business for our clients through a consumer-friendly mix of technical expertise, extensive graphic design skills, and an intuitive approach to marketing. If you are determined to see your business succeed in today’s competitive environment, we are determined, through every means possible, to play an integral role that will help to insure that success.